MarTech Headache
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MARTECH

SHOULD BE EASY

to sell

But it’s not. People are overwhelmed by all the options. Plus, what their friends recommend, what their business groups recommend, and what their favorite guru or affiliate marketer recommends.

On top of that, things continue to get more complicated as competition and innovation increase.

So what do YOU do when your list of features no longer does the trick? And you’re struggling to retain customers, plus profitably acquire more?

**You hire a conversion copywriter.** 👋Hey, I’m LeAnn, a Copywriter for MarTech and B2B companies. I write copy that’s effective, easy-to-understand, and data-driven so you can sell more, boost conversions, and improve your retention rate.

Curious about how easy and valuable your copy is?

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MARTECH

SHOULD BE EASY

to sell

But it’s not. People are overwhelmed by all the options. Plus, what their friends recommend, what their business groups recommend, and what their favorite guru or affiliate marketer recommends.

On top of that, things continue to get more complicated as competition and innovation increase.

So what do YOU do when your list of features no longer does the trick? And you’re struggling to retain customers, plus profitably acquire more?

**You hire a conversion copywriter.** 👋Hey, I’m LeAnn, a Copywriter for MarTech and B2B companies. I write copy that’s effective, easy-to-understand, and data-driven so you can sell more, boost conversions, and improve your retention rate.

Curious about how easy and valuable your copy is?

If you can’t easily explain or sell the value, how do you expect to sell

the product?

Did you know that the first vendor that can communicate value to executives wins the business 74% of the time, according to Forrester Research?

That’s a big deal.

And you’ve probably already experienced something similar. A long ass email or website with a bunch of jargon that literally means nothing to you.

Just a wall of text.

The product could be the best thing you ever found, but there’s no possible way that you’re going to submit yourself to one more minute of trying to figure out what it is and how it helps you.

So what do you do?

You leave and end up buying what’s easiest to understand, of course.

If you’re thinking, “OMG, that’s right!” and now wondering if you’re guilty of focusing too much on features, the tech, or just over complicating your messaging then Apply for a Free Homepage Copy Critique.

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Homepage Copy Critique Cover on iPad

And since you love stats as much as I do.

According to Qvidian, more than 60% of buyers are disengaging from sales teams because the sales rep didn't present value or really understand the buyer's business challenge.

Ouch. So what’s the solution?

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A Great Product Needs Copy that Communicates value, Connects and Converts.

A Great Product Needs Copy that Communicates value, Connects and Converts.

You need to connect with your audience and show them that you understand their pain and how your product solves their problems. Afterall, that’s the entire reason you made your product!

So let’s make sure it's easy to understand. And even easier to sign up for that demo or get on a call with sales.

Footsteps

After spending over a decade as a digital marketer, and MarTech manager in recent years, I’ve been in your ideal customer’s shoes. I’ve experienced amazing products I almost missed out on due to their horrible messaging, uncomfortable sales pitches, and overwhelm from everyone trying to win my business.

Emails, calls, ads that follow me and more.

I’ve even had someone tell me, “well, it’s complicated,” when I told him I didn’t understand what their product did or how it actually helped me from the multiple emails they sent.

It’s Only Complicated If You Make It complicated

Your entire job is to explain the value

Empathize with your audience and build up the need for your solution then naturally pivot to your product.

Your USP and offer must really shine too, because let’s face it, with all the competition, people are really looking for a reason to count you out.

And this is why my mission is to help your audience understand, choose, and see the value in your product easier...and faster.

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Here’s How I Can Help You

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Copy That Converts - On Any Page of the Customer Journey

Whether it's copy on the web, a landing page, or sales page, my focus is data-driven copy that converts more leads and more sales.

Funnels Focused on Action and Conversion

These days people are selling a picture of a funnel or steps, but that's not enough. We focus on perfecting the path and copy that converts powered by data.

Attract and Inspire More Visitors

There's a lot of different ways to bring in more traffic to your site. I’ll discover the best strategies that convert and easily prioritize "all the things" based on data.

Epic Emails That Sell, Onboard, and Retain Customers

Yeah, that’s a lot to consider. That’s why you’ll have me focusing on the data to discover what sells best, how to improve your onboarding sequence and strategies to keep customers engaged and happy.

Customer Support, Engagement and Retention

As you know, interactions with your brand don't stop after purchase. If anything, they become even more crucial as you're trying to increase customer retention.

But more importantly you want to make the customer happy and remind them of the value you provide. And why they chose you and should continue choosing you every month.

Ready to

get started?

Apply now to get a Free Homepage Copy Critique to learn what’s working, what could be improved, and how I can help.

Why the homepage?

Because no matter where you're promoting your product - email, events, or social media - people will inevitably end up on your homepage and you need the copy to be effective, easy-to-understand, and data-driven.

Homepage Copy Critique Cover on iPad

I thrive on getting results like...

🔥 Making $100k in less than a month with COLD emails ❄️
🚀 Being part of a launch team that brought in $6.8M in revenue and included two days with over $1M in sales.
💌 Generating hundreds of thousands of dollars with webinar emails.
📚 Creating a content experience that led to improved visitor engagement, more topic/assets viewed, and a 37.3% visitor binge rate.
💥 Helping clients improve email opens by 80%, blog views by 73% and customer conversions by 459%.

Tired of an inbox full of emails you’ll never have time to read?

for this one...

Sign up to receive my thoughts, tips, inspiration, and more on marketing AND selling MarTech & B2B - almost every week.

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