MARTECH
SHOULD BE EASY
But it’s not - and continues getting more complicated as competition, innovation, and tech-speak increases.
It doesn’t have to be that way. I help MarTech companies write copy that's effective, easy-to-understand, and data-driven.
This means more leads, more sales, and more freedom for you.
Curious about how easy and valuable your copy is?
MARTECH
SHOULD BE EASY
But it’s not - and continues getting more complicated as competition, innovation, and tech-speak increases.
It doesn’t have to be that way. I help MarTech companies write copy that's effective, easy-to-understand, and data-driven.
This means more leads, more sales, and more freedom for you.
Curious about how easy and valuable your copy is?
Certifications and Training
If you can’t easily explain or sell the value, how do you expect to sell
the product?
Did you know that the first vendor that can communicate value to executives wins the business 74% of the time, according to Forrester Research?
That’s a big deal.
And you’ve probably already experienced something similar. A long ass email or website with a bunch of jargon that literally means nothing to you.
Just a wall of text.
The product could be the best thing you ever found, but there’s no possible way that you’re going to submit yourself to one more minute of trying to figure out what it is and how it helps you.
So what do you do?
You leave and end up buying what’s easiest to understand, of course.
If you’re thinking, “OMG, that’s right!” and now wondering if you’re guilty of focusing too much on features, the tech, or just over complicating your messaging then Apply for a Free Homepage Copy Critique.
And since you love stats as much as I do.
According to Qvidian, more than 60% of buyers are disengaging from sales teams because the sales rep didn't present value or really understand the buyer's business challenge.
Ouch. So what’s the solution?
A Great Product Needs Copy that Communicates value, Connects and Converts.
A Great Product Needs Copy that Communicates value, Connects and Converts.
You need to connect with your audience and show them that you understand their pain and how your product solves their problems. Afterall, that’s the entire reason you made your product!
So let’s make sure it's easy to understand. And even easier to sign up for that demo or get on a call with sales.
After spending the last decade as a marketer, and MarTech manager in recent years, I’ve been in your ideal customer’s shoes. I’ve experienced amazing products I almost missed out on due to their horrible messaging, uncomfortable sales pitches, and overwhelm from everyone trying to win my business.
Emails, calls, ads that follow me and more.
I’ve even had someone tell me, “well, it’s complicated,” when I told him I didn’t understand what their product did or how it actually helped me from the multiple emails they sent.
It’s Only Complicated If You Make It complicated
Your entire job is to explain the value.
Empathize with your audience and build up the need for your solution then naturally pivot to your product.
Your USP and offer must really shine too, because let’s face it, with all the competition, people are really looking for a reason to count you out.
And this is why my mission is to help your audience understand, choose, and see the value in Marketing Technology, and your product, easier.
I’ve helped past clients improve conversions, such as email opens by 80%, blog views by 73%, and customer conversions by 459%.
Here’s How I Can Help You
Copy That Converts - On Any Page of the Customer Journey
Whether it's copy on the web, a landing page, or sales page, my focus is data-driven copy that converts more leads and more sales.
Funnels Focused on Action and Conversion
These days people are selling a picture of a funnel or steps, but that's not enough. We focus on perfecting the path and copy that converts powered by data.
Attract and Inspire More Visitors
There's a lot of different ways to bring in more traffic to your site. I’ll discover the best strategies that convert and easily prioritize "all the things" based on data.
Epic Emails That Sell, Onboard, and Retain Customers
Yeah, that’s a lot to consider. That’s why you’ll have me focusing on the data to discover what sells best, how to improve your onboarding sequence and strategies to keep customers engaged and happy.
Customer Support, Engagement and Retention
As you know, interactions with your brand don't stop after purchase. If anything, they become even more crucial as you're trying to increase customer retention.
But more importantly you want to make the customer happy and remind them of the value you provide. And why they chose you and should continue choosing you every month.
Ready to
get started?
Get a Free Homepage Copy Critique here to learn what’s working, what could be improved, and how I can help.
Why the homepage?
Because no matter where you're promoting your product - email, events, or social media - people will inevitably end up on your homepage and you need the copy to be effective, easy-to-understand, and data-driven.
How I’ve made MarTech easy and get results for others:
LeAnn is a tenacious marketing leader with a knack for producing helpful content. She is the go-to resource for marketing and sales team members looking for clear answers that help businesses enhance their CRM processes, particularly when it comes to automation. It’s thanks to her that demand generation activities, and even customer experience improvements, are executed seamlessly.
Sam Frymer
LeAnn is an excellent project manager. LeAnn has also developed an expertise in inbound marketing. Technology does not intimidate LeAnn and she is always open and able to learn new applications. LeAnn is thoughtful, conscientious and a pleasure to work with.
John Warrillow
The Value Builder System
LeAnn is a whiz when it comes to website and online tech. She is my go-to-girl when it comes to trouble shooting my website problems, and her ability to walk me through processes in a clear and easy to follow way (even if she's not looking at my screen) is amazing! Her skills and big heart to help others makes her an absolute pleasure to connect and work with. I would recommend LeAnn to anyone who needs to get out of the tech overwhelm and up level their customer's experience.
Ashley Brasseaux Chacon
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connect and convert
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