Hey!
I'm LeAnn
and I help MarTech companies gain more leads and sales with copy that's effective, easy-to-understand, and data-driven.
Whether you’re just starting or have been in business for years and are trying to stand out in the ever-growing MarTech competition you need copy that connects and converts.
Hey! I'm LeAnn
and I help MarTech companies gain more leads and sales with copy that's effective, easy-to-understand, and data-driven.
Whether you’re just starting or have been in business for years and are trying to stand out in the ever-growing competition you need copy that connects and converts.
The two biggest mistakes I see MarTech companies make are:
1.
Focusing too much on features and not enough on the value
2.
Over complicating the message and process entirely
This can be seen in any interaction - from marketing to sales and even in app.
It’s detrimental to your business, and to the people looking for you to help solve their problems.
That’s why my mission is to help your audience understand, choose, and see the value in Marketing Technology, and your product, easier.
And I get it, I can get lost discussing the how or playing around with all the features a tool has to offer to the point that I even find minor bugs.
Why wouldn’t you want to promote every single feature everywhere? (What I like to call feature-frenzy)
Because that’s not what your customer is looking for. Or what sells. It’s the value. It’s the Wow Factor followed by the Aha! Moment.
Think: “Wow, you can do that. But what’s in it for me?
I can help you make sure this is clear in your copy and content.
I’ve spent more than a decade working in digital marketing and have walked in the shoes of your ideal customers.
I’ve been lucky because tech comes naturally to me. No idea why.
I went from being a journalist to learning HTML, doing SEO, affiliate marketing and more in only a few months.
I’ve always been good at asking the right questions, spotting relevant patterns, and providing plainspoken, easy-to-understand explanations.
All of this, plus the pain and overwhelm I’ve helped people out of when it comes to technology - is why I’m here.
How I’ve made MarTech easy and get results for others:
LeAnn is a whiz when it comes to website and online tech. She is my go-to-girl when it comes to trouble shooting my website problems, and her ability to walk me through processes in a clear and easy to follow way (even if she's not looking at my screen) is amazing! Her skills and big heart to help others makes her an absolute pleasure to connect and work with. I would recommend LeAnn to anyone who needs to get out of the tech overwhelm and up level their customer's experience.
Ashley Brasseaux Chacon
I believe in the amazing things Marketing Technology does
and want to make it easier for others to use, choose, and see the value.
This means more leads, more sales, and more freedom for you
Ready to
get started?
Apply for a Free Homepage Copy Critique here to learn what’s working, what could be improved, and how I can help.
Why the homepage?
Because no matter where you're promoting your product - email, events, or social media - people will inevitably end up on your homepage and you need the copy to be effective, easy-to-understand, and data-driven.
Since this is my About page, here’s 7 things about me
- because 7 is my favorite number
- because
7 is my favorite number
1. I’m working on creating my own SaaS apps: Suite Metrics and The CX Effect.
2. I’m currently writing my first book, Build It Right and They Will Come
3. People often come to me for tech recommendations and help. Was that really a surprise? It happens so often, I’m debating creating a site dedicated to product reviews and guides
4. I like playing MMOs on the PC, FPS on Xbox, and can be a bit competitive.
6. And finally, the best for last if you’re still reading... something about a midget in Vegas. You’ll have to hear that one from me personally. Just ask. 😊
Psst… Yeah, the 7th one is in the headline.
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connect and convert
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