Hey!
I'm LeAnn
and I help MarTech companies boost conversions, sell more, and improve retention.
Whether you're just starting or have been in business for years and are trying to stand out in the ever-growing MarTech competition you need copy that connects and converts.
Hey! I'm LeAnn
and I help MarTech companies boost conversions, sell more, and improve retention.
Whether you're just starting or have been in business for years and are trying to stand out in the ever-growing competition you need copy that connects and converts.
The two biggest mistakes I see MarTech companies make are:
1.
Focusing too much on features and not enough on the value and benefits
2.
Over complicating the message and process entirely
This can be seen in any interaction - from marketing to sales and even in app.
It's detrimental to your business, and to the people looking for you to help solve their problems.
That's why my mission is to help your audience understand, choose, and see the value in Marketing Technology, and your product, easier.
And I get it, I can get lost discussing the how or playing around with all the features a tool has to offer to the point that I even find minor bugs.
Why wouldn't you want to promote every single feature everywhere? (What I like to call feature-frenzy)
Because that's not what your customer is looking for. Or what sells. It's the value.
Think: "Wow, you can do that. But what's in it for me?
Your copy needs to educate and build awareness.
You need to focus on benefits of benefits.
Your copy should focus on how you are different, new, and innovative.
What's the ONE thing that makes your product the best, and most convenient?
Why do you sell your product? What makes your brand memorable?
Who are you? What's your voice? You can compete on price, features, and even innovation... but eventually, everyone WILL catch up.
Your customers want to feel connected with you. And they want to hear from real people. Tell stories, be real, be authentic, be different, and be heard.
Some things to consider...
“Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.”
Joanna Wiebe
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
Blair Warren
“Copy is not written. Copy is assembled.”
Eugene Schwartz
I believe in the amazing things Marketing Technology does
and want to make it easier for others to use, choose, and see the value.
This means more leads, more sales, and more freedom for you
Ready to
get started?
Apply for a Free Homepage Copy Critique here to learn what's working, what could be improved, and how I can help.
Why the homepage?
Because no matter where you're promoting your product - email, events, or social media - people will inevitably end up on your homepage and you need the copy to be effective, easy-to-understand, and data-driven.
Since this is my About page, here's 7 things about me
- because 7 is my favorite number
- because
7 is my favorite number
1. As a teen, I could get anyone to talk to me for at least 15 minutes on the phone. My friends even placed bets against me. They’d pick random numbers out of the phone book and test me. I won. I just had a knack for finding common ground and going with it.
2. In third grade I talked too much. As a punishment, I had to write entries from the dictionary. This was a daily occurrence. Since then, I HAVE to pick up a pen and write, daily. Even if it’s just scribbling.
3. I began working online in customer support. I had no experience in anything online. But somehow quickly moved into managing a store, marketing, a website, editing html, SEO, emails, and everything. It just all came naturally.
4. I like playing MMOs on the PC, FPS on Xbox, and can be a bit competitive. There's a reason my gamertag is Deadleigh.
6. And finally...I believe in luck, following my gut (and ❤️), and that there's always a better way. Whether it's hard or not isn't the point, but that it's worth it.
Psst… Yeah, the 7th one is in the headline.
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