Every interaction we have with someone influences whether or not they’ll come back. Make it great every time or lose them.
This answer varies these days. People often think of customer support when they hear customer experience. However, customer support is a very small part.
Customer Experience (CX) is cumulative experiences
Customer Experience (CX) is the cumulative experience someone has across all interactions with your company over time. So this means the customer journey, brand touchpoints, communications, support, and so on. The possibilities are endless.
Some examples are:
- Using your website
- Filling out a form
- Contacting support
- Talking on the phone
- The checkout process
- Email communications
It’s not just online experiences either, it’s in-person experiences too. So, how can I help?
- Customer Journey Mapping
- Full Assessment – analysis, find opportunities and ways to improve inefficiencies.
- Customer Experience Design – create relevant and meaningful experiences that are seamless across all channels.
Get started by answering a few questions:
Just let me know a little bit more about your project and I’ll be in touch.