You’ve put a lot of thought, time, resources, and energy into converting visitors to leads. You’re just one step away, and now it’s time to close the deal and win over customers. Do you have the right strategy in place? Here are some tips for how to increase sales.
EMAILS WITH PERSONALIZATION
At this point, you should have enough information about your leads to personalize and tailor emails specifically for them. If you aren’t effectively using the data your leads give you, why should they do business with you?
Personalized emails improve click-through rates by 14 percent, and conversion rates by 10 percent. (Source: Aberdeen Group)
MARKETING AUTOMATION AND WORKFLOWS
Initially, you will have to spend time creating and testing your emails and workflows, but the effort will be well worth it Marketing automation is comparable to having a sales team that you don’t have to pay.
Businesses that use marketing automation to nurture prospects experience a 451 percent increase in qualified leads. (Source: The Annuitas Group)
By using your marketing data, planning, copywriting, and testing effectively, you can develop automated campaigns and workflows that nurture your leads to becoming sales ready.
OTHER WAYS TO CLOSE LEADS:
- Proper CRM setup
- Customer support / responding promptly
- Lead scoring
- Free trials
- More . . .