Creating the perfect website can be challenging if you aren’t aware of all the aspects involved in creating and implementing the site. Once you’re finished, you need to attract visitors—but not just any visitors. You want those who will eventually become customers. Don’t be discouraged by the process – embrace the endless possibilities. Here are a few ways to increase website traffic.
WEBSITE DESIGN AND MOBILE OPTIMIZATION
After spending so much time getting people to your website, don’t lose them by poor design and/or user experience.
Online presence is a must for businesses, as 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. (Source: Brandpoint)
What makes a great website?
Clearly define who you are and what you can do for the visitor. Your brand and persona should be interesting, memorable, and stand out from your competitors.
Your site should be welcoming and informative. Your contact information, including social media, should be easily accessible.
- Design—CTAs, whitespace, typography, color schemes, photos, navigation, and content are all major components that should be considered when designing a site.
- Optimization—Your site should be usable and function properly across all platforms. Nearly three in ten (27) percent of consumers will leave a site if it is not mobile optimized. (Source: ExactTarget, 2014 Mobile Behavior Report)
- Access/Loading—Don’t drag your site down with unnecessary components. If loading takes more than three seconds, 40 percent of visitors will abandon a website. (Source: Akamai/Compuware)
It’s important to test across all platforms, get user feedback, and do A/B testing to maximize the ROI of your website.
SEO / SEARCH ENGINE OPTIMIZATION
If you’re a business owner with a website, you have at least heard of SEO. There is no overnight trick to get at the top of search engines. It takes time, content, value and demand for what you are offering.
EO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
Keywords, tagging, pages, blogs, linking and sharing are just a small part of SEO.
This is simple. Your customers use it throughout the day. Your competitors are probably using it . . . so you should definitely be using it. Social media helps you connect with potential and current customers and is an easy way to increase visibility as well as credibility and reputation. Don’t lose customers over lack of engagement.
Find a way to post, share, and most importantly engage on social media. The numbers say it all.
Monthly active users:
Source: Adweek SocialTimes
If you aren’t in, you are missing out.
If you provide your community with great informational blog posts, they will share them.
Marketers who have prioritized blogging are thirteen times more likely to enjoy positive ROI. (Source:HubSpot State of Inbound, 2014)
Not only does this increase the number of visitors to your site, but it also increases your credibility as an expert in your industry. You need to show potential customers that you are at the top of your industry and someone they can trust.
Make your blog appealing and post regularly. The more you post, the more visibility you gain.
Businesses with websites of 401–1,000 pages get six times more leads than those with 51–100 pages. (Source: HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
Keep posting . . .
Attract more visitors by offering valuable and easily shareable content that must relate to what you offer and/or sell as well as show your knowledge and expertise within that industry.
Some examples of content marketing:
- White papers
- Press releases
- Videos—YouTube has become the second-largest search engine—bigger than Bing, Yahoo, Ask, and AOL combined. (Source: Social Media Today)
- Kits—combining many separate pieces
The end result of content marketing is educating potential customers by consistently offering valuable and relevant content.
You will be rewarded with new and loyal customers.
Content marketing is an ongoing process and should always be included in your overall marketing strategy.